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To successfully recruit, it is imperative to gain access to qualified candidates and get them interested in your job and company. To ensure this, it’s a good idea to get the word out through as many channels as possible. And by utilizing a targeted approach, you’ll increase the chances of attracting truly qualified applicants.

Standard recruiting channels include recruiting agencies, newspaper ads, Internet job sites, employee referrals, professional associations and campus recruiting you can also improve the pipeline of high-potential candidates by creating training positions or implementing internship programs.

Employee referrals are and effective and often overlooked strategy to find great candidates. Many companies offer rewards and prizes to current employees whose referrals get hired. Programs like are often cheaper than other methods and generate great results since it is rare that current employees would suggest someone unqualified or not likely to succeed.

Following are four important things to keep in mind when hiring:

1. You may have the talent you need already – consider current employees.
2. Carefully define the job and the requirements before you begin the recruiting process.
3. Remember a person’s past performance is the most accurate predictor of future performance, so interview carefully and check reference.
4. Remember a good fit is someone with the right experience, qualifications and personality – it is never a good idea to settle for someone who falls significantly short in one of these areas.